Download A Whole New Mind: Why Right-Brainers Will Rule the Future by Daniel H. Pink PDF

By Daniel H. Pink

The longer term belongs to another type of individual with a special type of brain: artists, inventors, storytellers-creative and holistic "right-brain" thinkers whose talents mark the fault line among who will get forward and who doesn't.

Drawing on learn from all over the world, crimson (author of To promote Is Human: The spectacular fact approximately Motivating Others) outlines the six essentially human skills which are absolute necessities for pro good fortune and private fulfillment--and finds how one can grasp them. A complete New brain takes readers to a bold new position, and a provocative and important new mind set a few destiny that's already the following.

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Extra info for A Whole New Mind: Why Right-Brainers Will Rule the Future

Sample text

4. 4. Structure of the Thesis The structure of the thesis mirrors the structure of the problem defined above. Part I covers the introductory chapter of this dissertation. 1) of this thesis. 2 illustrates the research problem of the corresponding industry structure and strategy in the on-line industry with a short case study and structures the problem. 3 places this dissertation into perspective with other research and economic and business theories and outlines the methodology of the underlying research project.

1 catches up the empirical and conceptual findings of the industry structure and outlines the resulting challenges for business strategy. 2 discusses the relevant parts of the market-based view and the resource-based view, finally deriving a high-level strategy tool set from these mainstream business strategy theories. 3 switches to a level of finer granularity and introduces several net -centric strategy concepts, discussing finn conduct with respect to product, networking, pricing, adoption, and complementary strategies with each resulting in a strategy tool.

1. Applied Theory & Scientific Positioning Which theories and methodology are appropriate? Which theories can be applied and how do they relate to each other? Although the definition of the research problem focuses on rather practical issues, it, in fact, implicitly raises theoretical problems as well. Does the industry indeed require a new set of theories as some publications suggest (Kelley 1998) or do old economic principles still guide the directions (Varian / Shapiro 1998a) of this infant industry?

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